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Senior UX Designer with 5 years of experience simplifying complex workflows across SaaS, enterprise, and platform products.

UX Strategy · Systems Thinking · AI-Assisted UX · Design Systems

Designing intuitive, scalable product experiences that reduce complexity and drive measurable outcomes.

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Design Impact & Outcomes

Complexity

Simplify high-friction workflows and structure

Clarity

Enable faster, more confident user decisions

Scale

Build reusable systems

Outcome

Deliver measurable gains in adoption and efficiency

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Cyber Security SaaS Enterprise

Created a dashboard for a cybersecurity application for internal users, reducing manual analysis by 20- 25 % wit h clear navigation and data design.

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Scaling User-Centric Logistics

Redesigned SaaS enterprise platforms wit h core operational workflow by reducing critical task steps from 12 to 5, resulting

in 3 5 % less navigation time.

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Crafting Personalized Shopping Experiences

User experience for an e-commerce platform where UX strategy and polished interactive UI impacted onboarding wit h a reduction in drop-offs from 48 % to 30% by increasing conversions up to 15 %.

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Writing & Insights

I write about UX strategy, systems thinking, and the intersection of design, culture, and technology.

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A b o u t

I’m a Senior UX Designer with 5 years of experience designing complex SaaS and consumer platforms. I simplify workflows, build scalable design systems, and translate research into product decisions that reduce drop-offs and improve conversions.

Beyond product design, I’m interested in history, travel, and how systems shape human behavior.

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