UI/UX Design
I’m a Senior UX Designer with 5 years of experience simplifying complex SaaS and consumer platforms.
I partner with product and engineering teams to redesign workflows, improve conversion funnels, and build scalable design systems.
My work has reduced navigation time by 35% and lowered onboarding drop-offs from 48% to 30%.
About
Background
I began in visual design, building brand and packaging systems. That foundation shaped how I think about hierarchy, clarity, and repeatable systems. Moving into UX allowed me to apply those principles to dashboards, operational workflows, and product ecosystems.
Philosophy
Strong UX reduces cognitive load and aligns user and business intent. AI supports research and exploration, but structured thinking and product judgment guide final decisions.
Beyond Work
I’m interested in history, travel, and how systems shape human behaviour whether in cities or digital products.
If you're building a product, shaping a team, or just want to talk design — I’d love to connect.
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