The Spark
It began with a simple question:
Why do some designs feel intuitive, while others fall flat?
I grew up surrounded by museum spaces and creative studios — environments that told stories without words. That pull toward meaning and structure led me from production design to graphic and brand communication, and eventually into UX.
Today, I design digital experiences that work with clarity and feel with intent — blending psychology, systems thinking, and storytelling.
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The Journey
Over the years, I’ve worked across diverse industries, transforming complex workflows into intuitive, user-friendly experiences, while building brand identities that resonate with users.
UX Design & Strategy
→ Designing user experiences with a focus on simplicity, efficiency, and emotional connection.
UI & Interaction Design
→ Creating interfaces that are not only functional but also visually engaging and easy to navigate.
Brand Communication
→ Shaping brand narratives that align with a company’s identity and resonate with audiences across digital touchpoints.
My approach integrates systems thinking, empathy, and a deep understanding of brand strategy, with every solution rooted in the question: Why?
The Mentor
When I started in UX, I wished someone had shown me the bigger picture — not just tools, but how to think. So I became that person for others.
To date, I’ve mentored 80+ designers through portfolio reviews, 1:1s, and community cohorts.
What mentees say:
Jatin Singh
"l really like the way you teaching
us and explain UX topics in depth.
Definitely It will help me inboosting my career"
Mohammad Sajid
"Absolutely! Your UX mentorship has been transformative for my career. Your guidance helped me refine my skills, navigate complex projects.
Thank you for your invaluable support!"
Devansh Jethva
“I’m incredibly grateful for the mentorship. Her guidance has been key in shaping my UX skills and approach. Through her feedback and support, I’ve gained confidence and a deeper understanding of user-centric design.”
Rajdeep Saha
“UX was new to me, but your clear explanations and breakdown of principles were invaluable. Thank you for your insights and knowledge — you've inspired me and many others.”
Outside UX
When I’m not designing, I’m exploring cities, taking film photos, or geeking out over ancient design systems — from Roman city layouts to signage in train stations.
These interests keep me observant and remind me that great design is everywhere — especially in the real world.

Let’s Connect
If you're building a product, shaping a team, or just want to talk design — I’d love to connect.
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