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Senior UX Designer with 5 years of experience simplifying complex workflows across SaaS, enterprise, and platform products.

UX Strategy · Systems Thinking · AI-Assisted UX · Design Systems

Designing intuitive, scalable product experiences that reduce complexity and drive measurable outcomes.

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Design Impact & Outcomes

Complexity

Simplify high-friction workflows and structure

Clarity

Enable faster, more confident user decisions

Scale

Build reusable systems

Outcome

Deliver measurable gains in adoption and efficiency

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Scaling User-Centric Logistics

Responsive Design 
 

Co-leading the redesign of Shipyaari’s platform with a focus on UX workshops, user personas, and data-driven design improvements.

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Crafting Personalized Shopping Experiences

Responsive Design 
 

E commerce fashion-tech aggregator for the American market, emphasising hyper-personalisation which included from defining user to UI Handover 

Simplifying Healthcare Journeys 

Mobile App Design 
 

A focused UX audit of the DRL OPD app. Identifying gaps, improving usability, and aligning with modern design standards. Simplifying healthcare journeys for smoother, faster experiences.

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