UI/UX Design
Shipyaari
This project falls under the category of a SaaS responsive product. Shipyaari is a leading logistics aggregator that provides completely integrated, technology-backed, and data-driven logistics. Shipyaari offers B2B, B2C, D2C and C2C.Domestic, and international services, including booking and warehouse building suggestions.
My role involved
Co-leading the seller portal, which included conducting workshops, creating user personas, developing a UX strategy, working on information architecture, designing user flows, establishing visual design elements, and creating a design system. Additionally, I was responsible for creating high-fidelity designs and handing them over to the development team.
Problem Statement
Revamping the Shipyaari responsive product by enhancing user experience and simplify products and user tasks, while highlighting unique selling points (USPs)
Solution
-
Simplified task flows
-
Extensive User research
-
User Persona focused experience
-
Guidance and help , documentation to the users
-
Minimal UI which will have lighter visuals for long tasks
User Research
Design Thinking
Design System
Hi-fi Wireframes
Key Highlights
Understanding Business
Understanding the business and its products is not only crucial but also an integral part of the UX process. Here are a few insights and observations gathered from the client workshop regarding Shipyaari.
Shipyaari is
Aspirational
Fulfilment
Trustworthy
Humantouch
Shipyaari aspires to be
Simplified
Intelligence
Accessible
Comfortable
Real-time Data
Insights
User Research
For Shipyaari, our user research was conducted with a focus on goals and motivations. Following exhaustive analysis, we delineated the user group into three distinct categories
Small Business
-
Prefer long tail business strategy
-
Millenials and Genz group
-
They get lead from social media and close deals on whatsapps
-
Directly deal with consumer
-
Experimental and believe in DIYs
-
New to logistics terms and knowledge
-
They believe in building and carrying their brand enthusiasm
-
Fear of RTOs and operational hazard with shipping
Medium Funded Business
-
More focus on growth and market
-
Seek for insights and stability
-
Legacy brands are also involved
-
Already have primary resources for insights
-
Secondary insights source is from Shipyaari
-
Partially open for experiments
Enterprise Funded Business
-
Designated established team
-
Focus on sales not marketing
-
Primarily for pre-login shipyaari flow
-
Already have primary resources for insights
-
Wants to know more about Shipyaari's ecosystem
User Persona
Insights
-
Streamlined interface with customizable options
-
Seamless integration with existing platforms
-
Data analytics
-
Mobile friendly
Insights
-
Lack of tool and education
-
Need for Sell Analytics
-
More insights and real-time data for location insights
Insights
-
Making product more profitable
-
Looking for integration and integrated logistics
Card Sorting
During our card sorting session, we organized topics into categories that made sense to us, and we also collaborated on labeling these groups.
Flows
After conducting user research, we commenced our work on the UX processes, beginning with the creation of flows. Below is the updated list of flows
Onboarding
Profile & Settings
Order
Home
Add Order
Wallet
Plans
Weight Management
Catalogue
Order Flow
The order flow plays a crucial role in facilitating user interaction, allowing them to monitor various aspects such as order status, returns, and exceptions, such as instances of damaged or lost items.
Information Architecture
User Flow
Mid-fidelity Wireframe
Design System
User Interface
Add Order Flow
Adding order flow constitutes a pivotal and expansive aspect of the product. There are four distinct types of order flows: Single B2B orders, Single B2C orders, Bulk orders, and Marketplace channel orders.
Weight Management
One significant challenge reported by our users, who are sellers, is the discrepancy in weights between their products and those recorded by courier services, resulting in issues for the sellers.
Problem statement
Discrepancies in weights between the sellers' records and those of our courier partners have led to contentious discussions and additional charges for payments, creating disruptions in the process.
Current solution
-
Settling with courier partner via Whatsapp
-
Personal email product photos exchange and settling payments
Touch-points
-
Prevention for weight discrepancy
-
Education of weight discrepancy
-
More focus to dependency of weight management
Design Solution
-
Education and guide to weight discrepancy
-
Weight discrepancy chance percentage for prevention
-
Precise suggestions to users
-
Freeze weight option
