UI/UX Design
Shoptrue
Fashion-tech
Responsive Design
Design the end-to-end product from scratch, focusing on hyper-personalized experience for the American market
Shoptrue is a fashion discovery company and consumer-facing fashion marketplace, spun off from its B2B sister company, True Fit.
My role involved with crafting a fully integrated, hyper-personalized user experience through a combination of UX strategy and visual design, starting from the ground up.
Design Process
01
Workshop with Stakeholders
(Aligning business vision and design)
​
03
UX Strategy
Information Architecture
User flows
Wireframes
02
Market and Secondary research​
Primary Research
User Personas
04
Design system
Hi-fidelity Wireframes
Interactions
Prototyping
Glimpses of Workshop
Our insights from workshops are
Clarity on brand positioning
What Shoptrue
aspires to be
Vision of stakeholders
Visual Design and Moodboard
User Understanding
Click here for detailed view
Problems with current Market Competitors
Only high-end brands
Limited Personalization
High-price service
Long Monotonous quizzes
Let's dive into chic an​d Suave consumers
​​
Considering the timeline and pre-created work we took user interviews to get into user's mind.
One key aspect for us was user's lifestyle so we did some behavioral research as well
Lifestyle Observation
Athleisure Enthusiastic
Casual and semi - formal outfits
Light party wear
Comfort over trend
Branded even high-priced
Lifestyle Observation
Trendy
Pocket friendly over brand
Wants to follow social agenda
Occasion level
Visually appealing over comfort
Ideal Solutions
Design Strategy
After empathizing with users, we initiated the development of a strategy aimed at enhancing hyper-personalization, focusing on how to distinguish it in the market
Style Quiz
Personalization within Shoptrue is facilitated through a style quiz, leveraging AI technology to function as a personalized shopping assistant.
Why Style Quiz is Important?
01
USP of product is hyper-personalization which is done via quiz
03
Style quiz makes Shoptrue stand out from other marketplace
02
Style quiz is a sweet spot where it meets with user needs and business module.
04
Two categories of personalization for optimal utilization
Information Architecture
User flow scenarios
Quiz Finalized UI with exploration
User has taken style quiz and started personalised
experience now what?
Introduce the "JUST FOR YOU" feature seamlessly within the product experience, allowing users to effortlessly shop for others or revert to the generic experience for further exploration. This ensures a versatile shopping journey, not limited solely to personalized options as well to enhance user conversions from generic to personalized.
